Examples of successful business development

Challenge

A company wanted to review its distribution strategy (sales force effectiveness, direct sales).

Solution

VISARTIS Healthcare held a workshop with the team to develop a sensible customer segmentation plan and work out messages and customer benefits for each segment. The goal was to ensure that the sales force took the right messages and arguments to the right customers and that the marketing budget was put to optimal use.

 

 

Challenge

A company realized that its sales team was no longer acting optimally in the changing MedTech market.

Solution

VISARTIS Healthcare explained the new sourcing reality in the field of healthcare and pointed out effective strategies for long-term customer loyalty. This was used to develop a key account management strategy.

   
Challenge

A provider wanted to carry out a structured project to determine which specific measures would be most effective in increasing customer satisfaction. The company also wanted to integrate these into its existing distribution processes.

Solution

VISARTIS Healthcare helped devise and implement a process for evaluating customer satisfaction. The somewhat surprising findings led to modifications in process management and customer relationship management.